CPM Calculator

CPM Calculator

Calculate your Cost Per Mille (CPM) based on impressions and total cost.

Result

Your CPM (Cost Per Mille) is:

0.00 $ CPM
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What is CPM?

CPM stands for “Cost Per Mille” (cost per thousand impressions) and is a standard metric in digital advertising that shows how much an advertiser pays for 1,000 ad impressions .CPM Calculator

How to Use This Calculator

This calculator can determine any one of these three values when you know the other two:

  • Total cost of the campaign
  • CPM rate (cost per thousand impressions)
  • Total number of impressions

Calculation Formulas

  • Calculate CPM: CPM = (Total Cost ÷ Number of Impressions) × 1000
  • Calculate Cost: Total Cost = (CPM × Number of Impressions) ÷ 1000
  • Calculate Impressions: Impressions = (Total Cost × 1000) ÷ CPM

Example Calculations

  1. If you pay $500 for 250,000 impressions:
    • CPM = ($500 ÷ 250,000) × 1000 = $2.00 CPM
  2. If CPM is $5 and you want 100,000 impressions:
    • Cost = ($5 × 100,000) ÷ 1000 = $500
  3. If your budget is $1,000 at $4 CPM:
    • Impressions = ($1,000 × 1000) ÷ $4 = 250,000 impressions

This calculator helps media buyers and publishers quickly evaluate advertising efficiency and compare different campaign options.